Electra Townie Holiday

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The Townie is the embodiment of the "bikes for people who don't ride bikes" Electra philosophy. The design has won wide acclaim and has enticed many older Americans back onto a bike. The Townie is an ideal first bike or re-entry bike for lapsed riders, because it is easy and comfortable to ride, and the "flat foot" design overcomes the number one fear of many non-cyclists: falling off the bike. "The bike had to be easy to ride and put a smile on your face," Baenziger says.