Electra Townie Holiday

The Townie is the embodiment of the "bikes for people who don't ride bikes" Electra philosophy. The design has won wide acclaim and has enticed many older Americans back onto a bike. The Townie is an ideal first bike or re-entry bike for lapsed riders, because it is easy and comfortable to ride, and the "flat foot" design overcomes the number one fear of many non-cyclists: falling off the bike. "The bike had to be easy to ride and put a smile on your face," Baenziger says.